The restaurant business is a daunting task in today’s fast-paced and modern era. With the boom in the IT sector and subsequent acceleration in the scientific inventions, people’s expectations are running sky-high.
In such a situation, even seasoned restaurant owners are facing difficulties. With the excessive usage and availability of smartphones and the internet, people are connected to everything everywhere.
With the explosive growth of social media, people can see and criticize any restaurant dealing with its rating and reputation a critical blow. Today getting a bad rating on Facebook is akin to business suicide.
On the one hand, social media and smartphones have made life difficult, but on the other hand, these tools can also be used to create a business grow and flourish like never before.
Smart digital marketing has the potential to increase business revenue, maintain a customer pipeline, create a pleasant ambiance among the consumers, and attract an audience from far and wide.
Digital marketing is an easy and ingenious way to boost your business towards success. In this age of computers and technology, digital marketing is a requirement’ not an option.
The restaurant business is more than just providing excellent food and atmosphere. Owners need to be tech-savvy and use digital tools for increasing popularity and business revenue.Digital marketing can affect your business in many ways. Some of them are:
Restaurant business requires attention, lots of energy, valuable resources, and decisiveness. All of this goes to waste if you neglect proper marketing and advertisement of your brand and restaurant.
If your target audience is unaware of your restaurant, then no matter what you promise or how good you are, your business will not prosper. You will continue to lose both customers and revenue.
Why lose money when you can have a profit margin that can surprise even you?
Increase your profits with the help of digital marketing knowledge and expertise. Your competitive marketing strategies, expert and professional staff, and thorough market knowledge will raise your earnings by a significant margin.
Your profits are directly related to the interest and awareness that you create within your target audience. With excellent strategies, you will be able to reach your maximum potential in sales and profit.
Loyal customers build business revenue. Digital marketing plans enable restaurants to maintain a steady increase in income. A good marketing model generates money and delivers value. It is the backbone of every startup and established business.
INCREASE NO. OF RESERVATIONS
Effective digital marketing strategies maintain a steady flow of customers and regular bookings. With the reservation information available online, bookings and table reservations have become easy and quick.
Nowadays, most people make reservations online before visiting a restaurant. Keeping up to date with social media makes for a heavy booking schedule.
TIME VALUE FOR MONEY
For the growth and profitability of a restaurant business, quick, decisive on-time decisions are essential.
Restaurant owners often ignore the importance of time and wait for bigger and better opportunities. This delay and hesitancy cost them much in terms of resources, revenue, and positive results.
The cutthroat world of the restaurant business demands determination and efficient use of time for the achievement of excellent results.
SPEED TO MARKET
Companies spend millions of dollars annually on traditional marketing campaigns that aren’t always as effective as anticipated. You fail to get the desired results.As with every other thing, the concept of marketing has also evolved. With the advancement of science and technology, new and improved digital marketing methods are seen daily.
To strengthen your business and position in the business community, you need the ability to change and keep up with the ever-changing marketing trends.
Today’s fast-paced restaurant business requires quick adaptation to ever-changing consumer demands. Employ digital marketing techniques to help you acquire and keep loyal customers.
If you are a seasoned restaurant owner or a new millennial in the food business, the pertinent question is: how to use digital marketing to increase restaurant bookings and generate revenue?
Here are a few ideas for you to try:
AN ENGAGING WEBSITE
The first and most crucial component of successful digital marketing is a fully baked website. A vibrant, functional, and active website generates views and interest in the target audience. A fully optimized website is vital for a thriving business.
Even in this tech advanced age, restaurant owners are negligent in digital marketing. An outdated website that is not optimized for mobile has blurred images, displays incorrect and incomplete information that will generate a negative feeling in the target audience resulting in decreased revenue.
Having a poor website for a restaurant business is like having a bland Arrabbiata in an Italian restaurant. Your website is the cornerstone of your business. Having an optimized, fully functional website will attract the target audience to land on your site, make a reservation, and walk-in. It is that simple and easy.
Having vertical sections on the website makes it easier for people to scroll and find any pertinent information regarding your restaurant. Information like contact numbers, menus, timings, or a photo gallery should be regularly updated and readily available.
On the list of most mobile traffic, the restaurant industry is at the top. So to make the most of this user traffic, design your restaurant website through the lens of a smartphone.
Another factor that can gain visibility for your restaurant is owning your own Google map listing. Getting your restaurant on the coveted page of Google search results will give your business a much needed competitive edge.
When you search on Google, it displays what is commonly known as “Local 3-Pack”. For example, you are searching for “thai food in…”. The Local 3-Pack will come forward with a map and three listings.
Getting visibility on Google is a significant boon for a restaurant business. Secure your listing in the Google maps and increase your target audience by a wide margin.
RESTAURANTS AND SOCIAL MEDIA
From children to adults, everyone refers to social media when going to a restaurant. The restaurant with more views, excellent reviews, and engaging social media pages is always selected as the go-to place.
Therefore an excellent social media marketing strategy is crucial for a successful business. It is an open secret, but few restaurants take full advantage. Too many restaurant businesses hand over their social media to immature or unseasoned people.
Negligence in social media marketing leads to outdated pages, rushed posts, average images, and slow follower growth. Social media is one of the leading and most popular branches of digital marketing.
Social media provides a friendly platform that makes for an effective marketing strategy. You can talk to your customers, introduce new items, create an interest in the restaurant, market your business to new customers, offer discounts and a lot more can be done via social media.
A few ideas for your active social media:
FACEBOOK AND INSTAGRAM
Two of the most popular social media pages. A large no of mobile traffic is seen on these two pages. From promotion to discounts, everything can be done on these two platforms.
GENERATE NEW PHOTOS
Photos attract the audience far more than lengthy posts, no matter how creatively written. Generating new photos keeps social media accounts active and vibrant. A lot more traffic is seen on pages that support a bevy of new images every month.
MAINTAIN AN ELEMENT OF SURPRISE
Introducing new and exciting things makes for an interested and active audience. People always appreciate something extra, so make the most of it.
The concept of social media marketing is not complicated or difficult, but it needs a thorough understanding, a sound strategy, and proper execution to be effective.
One of the most resilient forms of digital marketing is Email marketing. Almost a decade ago, it was abandoned because spam became a big problem. It lost its value further when Facebook emerged as an easy way to contact customers and build business connections.
But with Facebook explosion problems like boosting your posts to a broader audience for a fee and limiting followers on posts emerged. It acted as a catalyst for the rebirth of Email marketing.
Email marketing allows you to send promotions, menus, discount offers, specials, and event information to the customers. It keeps your customers active and aligned with your business.
Email marketing is only as good as your marketing strategy. Poor marketing ideas will only result in wasting time, energy, and resources. Effective working strategies will garner substantial customer flow from email marketing.
Traditionally collecting Email addresses can irritate customers and subsequently fail your marketing strategy. Today using the technical tools available, install a WI-FI facility in your restaurant. Give an incentive to customers for logging in and accessing their email addresses.
Even though email marketing is a little tedious as compared to other digital marketing firms, but it has the potential of generating long term consumer support and a continuous increase in revenue and bookings.
INTRODUCE YOUR BRAND
Your brand is an integral part of your restaurant. A powerful brand goes a long way in building customer loyalty and gaining visibility into your restaurant. Big names like Coca Cola, McDonald’s, or Pizza hut have a brand identity that sparks loyalty and reliability among the consumers.
Marketing your brand makes it easier to generate an audience for your restaurant. Designing social media pages or websites according to your brand allows you to cut through the noise.
Every business starts small. Understand the personality of your restaurant, craft a catchy tagline, and introduce your brand. Use the character of your restaurant as a cornerstone of your mission, vision, and marketing strategy.
The brand-building generates loyalty and trust in the target audience. It manifests as full bookings, healthy accounts, and happy customers.
Successful branding comes in many sizes and shapes. You can incorporate food that is the staple of your area and post pictures of it on your website, you can create an atmosphere that gives a vibe of something magical and use to design and promote your social media pages, or you can use things like twine in your restaurant decor, art or design as well as in your website pages.
It will create an atmosphere that will call people back for a second taste.
Pictures pack a powerful punch. Images make for an exciting and attentive audience. Posting pictures regularly is a smart digital marketing strategy for your restaurant business.
Sharing pictures of customers enjoying a meal, of the restaurant decor, food items, views from the restaurant windows builds a good reputation and maintains smooth customer traffic.
Pictures promote people to make reservations and enjoy the serene atmosphere depicted. According to research, social media users spend around 45 minutes each day on social networking, and most of the time is spent on viewing images.
Posting vibrant, sharp pictures, regularly updating the gallery, and uploading quality pictures is the key to a successful digital marketing strategy. A lot is going on on social media, so make sure that your images count.
BE TECH SAVVY
Programs like facial recognition and the use of artificial intelligence are now at our fingertips due to technological progress. It helps consumers to make decisions based on their previous experience.
Such technical advancements often work in tandem, and can surely work to your advantage in your digital marketing strategy with targeted ads and audience.
In 2018, approximately 194 million apps were downloaded all over the world. From bus services to five-star hotels, every business has its app. Launching your app results in increased bookings, fewer misunderstandings, customer loyalty, and a happy consumer force.
Restaurateurs can get apps in every way imaginable, from free apps to proprietary apps tailor-made to their specific requirements. The latest technological gadget opens a world of opportunities for operators and business managers.
Such apps can include waitlist, reservation hours, event programs, and easy access to logistical information like menus, hours, and availability of a restaurant.
Identify your business needs and get a suitable app for your restaurant. An app will increase your visibility, build trust, and increase customer flow. Smart businesses use technology to determine their consumer needs, irrespective of age, or generation.
Research and find which apps are suitable for your business. Analyze the cost-benefit of using an app and get your business on the road to success.
With Google, guests and new potential customers check out the restaurant online before visiting. Google allows users to quickly access the who where, why, and when of your restaurant.
With the new Google updates, tools like ‘Google My Business” and “Reserve With Google” provide tech-smart people easy and quick access to save a seat and make a reservation in the restaurant.
Staying up to date and at the top, your game caters to technical guests who search online for information like restaurant hours and menu items before visiting.
Engage your staff in utilizing different Google business tools like “Google My Business.” Keeping updated with Google will help you in making a robust schedule of updates of your product and restaurant information, which is designed to evolve to customer needs.
You can train your staff to make updates and changes and to follow customer insights.
Limited-Time offers and seasonal promotions are useful tools of scarcity marketing. It is an essential tool in the digital marketing arsenal that gives potential guests the much-needed nudge to get in now.
We see scarcity marketing tactics all around us, in the form of stuffed crust pizza, KFCs double down, and McDonald’s McNuggets. Scarcity marketing makes items a subject of public conversation and interest. Daily specials are also a way of keeping the audience engaged and interested.
There are several ways to implement and utilize a scarcity marketing strategy effectively. Introducing restaurant coupons can boost sales and increase reservations.
Similarly, you can also introduce a timeline on your online purchases and reservations. It will allow users to have a set amount of time to make a reservation, get on a waitlist, or to buy food at discounted prices.
PAY HEED TO YOUR COMPETITION
Knowing your competition is half battle won. It can give you new ideas about branding, marketing, and revenue generation.
With digital marketing, keeping an eye on the competition has become easy. Observe your competition marketing strategy, learn from their mistakes, and come up with a sound digital marketing plan of your own.
In today’s ever-shifting world, digital marketing is a lot of work. The marketing strategies of today may fall short tomorrow, so find ways to have fun with the tools of digital marketing. Digital marketing is a powerful marketing tool that has limitless potential in generating consumer floe, business revenue, and customer loyalty.
Engage in digital marketing strategies that satisfy your customers and build loyalty. Effective marketing is integral to building consumer trust and securing repeat visits.
For restaurants, the art of digital marketing is getting complex with every new invention. Still, if you focus on building customer loyalty and increasing reservation rate, digital marketing can make a difference on your bottom line.