What makes a great website?

A website is the first digital impression of a company and it should clearly reflect everything a potential customer should know and remember about a business. While many factors play a role in making a website “great”, below are a few key points we consider for each client for a website design project:

RESPONSIVE DESIGN

This is a nobrainer! The website should be responsive and optimized for multiple screen sizes (mobile, tablet, desktop).

MINIMALISM

We like sticking to the basics with minimalist designs and layouts. Websites should have fewer pages with simpler designs and more blank space.

LOADING SPEED

Imagine having a beautiful website but it takes forever to load? Well, this is one extremely important factor to consider when designing and developing a website. According to data analysis by Pingdom, the average bounce rate for pages loading within 2 seconds is 9% and as soon as the page load time surpasses 3 seconds, the bounce rate soars, to 38% by the time it hits 5 seconds!

Website Loading Time

VIDEOS

Videos will continue to be important especially to engage visitors and tell your brand story.